Sunday, November 21, 2010

Co Op: Loving Lanvin

We had been scanning the pages of magazines for hints, clues, details, and designs to give us any glimpses we could find of the new Lanvin collection for H&M making its debut in November. Lanvin's designs are usually way out of our price range but so from afar we have admired his liquid lines and feminine asthetic. When we heard of this remarkable partnership, we could not believe that Lanvin would go to such lengths as to suspend major collections to be shown at NY Fashion Week in order to design a line available to the masses at H&M stores nationwide.

The date was November 20 and marked in red bold letters on our calendar. Jacqueline traveled from Birmingham to meet me at the Atlantic Station store. The doors opened at 8am. I arrived at 7 thinking an hour in line would surely score me coveted merchandise. Little did I know, there would already be a line around the block and many die hards who slept there the night before. Luckily I received a wrist band and the third shopping time slot and most importantly, a free gift of a Lanvin navy scarf tucked into this adorable bag!

When the doors opened the first time slotted group ravaged the racks, grabbing their limit of two pieces of everything per customer. Those of us watching from the roped off sidelines, waiting for our time to shop, soon turned from excitement and awe to sadness and defeat. The racks were bare in seconds! An H&M employee assured us there would be restocking after each group and we took a deep breathe.

By the time my time slot arrived and I was granted my ten minutes of shopping time, I ran like a mad person and grabbed as many accessories as I could carry. Jacqueline, who had a later time slot, cheered from the sidelines "Be aggressive, Be aggressive." I was able to get the exact clutch that I'd been dreaming of since seeing it in the glossy pages of InStyle a month ago.

Unfortunately, the shoes were the first to go and never restocked after the first group, so Jacqueline was not able to walk away with the leopard print heels she was drooling over. But we did find several other things that made out hearts go pitter patter.

After an hour of madness, the racks were completely empty. The signs were gone. The windows were stripped. The mannequins in disarray. If you arrived at H&M past 9:15 am you would never have known the joys and sorrows, the purchases and losses, that Lanvin lovers had experienced just minutes before.

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